In the digital age, brands are the most valuable asset of any tourism organisation, as tourism products are in effect, an experience or, for destinations, the concept of an experience. There are subtle, but critical differences to normal brands, in how the consumer perceives and relates to tourism brands within their travel eco-system. Normal brand methodologies can work against tourism brands. How tourism brands relate to each other and the destination, are fast becoming key indicators of success.
We are consumer zealots focussed on understanding the needs, motivators and behaviours of the tourism consumer. We have just completed one of the world's largest tourism consumer insights projects so our insights continue to be, world class.