Highlighting the business influences, developing solutions and building opportunities.

"It is not our task to predict the future,

but to be well prepared for it."

Pericles (5th Century BC)

We make sense of an increasingly complex and competitive tourism business environment -

and then use this to create opportunities.


There are a large number of issues in the tourism business environment that we are exploring in detail. We've included a few of them below.  Would you like to know more? 

Over tourism
Internet of Things
Emerging destinations
The Chinese plateau is coming
High-Low, High-Low...
Brand beats access long term