TOURISM CONSUMER INSIGHT

The secret is understanding the why of tourism consumer behaviour and motivation.

"Get closer than ever to your customers.

So close that you tell them what they need before they realise it themselves."

Steve Jobs

Using our world-class tourism consumer insights -

we understand what they want... and why.

Because most of the industry believe they know what the consumer wants there is no advantage - knowing why however, can create a powerful sustainable competitive advantage. Here's a sample of some of the tourism consumer behaviours we are currently following and developing.  

Older Travellers
Nature-based Tourism
The need for 'different'
Gender specific tourism
Beach culture - beach holidays?
Food and beverage is contextual
Event strength...
Foggy Pier
Cafe in Autumn
Blue Stairway
Two Flamingos
Soft adventure